What Makes A Hotel Regenerative?

A lot of hotels call themselves "eco" when that's just not the case. Ecotourism in on the rise and "green-washing" is everywhere, (a term developed as a result of inauthentic marketing). 

The irony of these "wannabe eco-hotels" is that it's bad for business in the long run. A hotel operating without concern to the environment, can only thrive for so long before resources are depleted and the beauty which attracted tourists in the first place, is gone. 

Image by @jaquory_lunsford

Image by @jaquory_lunsford

Who wouldn't want to enjoy lush vegetation as our playground? Or bathe in breathtaking views on the macro and micro which boosts our moods? Or live amongst our diverse animal kingdom in harmony? 

We're raising the bar.

Image by @hinfluencercollective

Image by @hinfluencercollective

REGENERATION is the paradigm shift from "sustainable" to "regenerative" - which results in a positive ROI for everyone. Regeneration is whole-systems thinking, integrating hotel design and its operations with the needs of the environment and aspirations of the local people and community. Instead of minimizing (negative) impact, we can contribute (positive) impact!

Hotels in our collection are striving to operate more regeneratively in several key ways, including:

1. Environmental Impact
2. Energy, Water and Waste Practices
3. F&B and Agriculture
4. Wellness
5. Education and Training
6. Social Impact

Guerrero, Mexico. Photo by Jaquory Lunsford.JPG

Learn more below:

1. Environmental Impact

  • Responsible stewardship to co-create abundant ecosystems- by developing resilient food systems, restoring land & rebuilding soil, and changing the ways we manage (and create) waste.
  • Wildlife sanctuary partnership, raising awareness and funds
  • Developing volunteer opportunities for guests to engage deeper with biodiversity and community
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2. Energy, Water and Waste Practices

  • Reduced energy footprint trough design and material choices
  • Waste management through reusing, composting, recycling and proper disposal
  • Water management through reduced consumption, rainwater capture and grey-water systems
  • Regenerative farming practices that sequester (drawdown) carbon and balance the climate
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Screen Shot 2017-10-13 at 1.27.51 PM.png

2. F&B and Agriculture

  • Sourcing organic food, either from gardens on the property or partnerships with local farmers and suppliers 
  • Menu options that support dietary sensitivities and lifestyle needs
  • Composting organic scraps and raw materials
  • Reusable or biodegradable supplies whenever possible
  • Non-toxic cleaners for soaps, degreasers and pest control
  • Permaculture and regenerative agriculture practices to increase biodiversity and rebuild healthy soil
farm DD16.jpg

3. Wellness

  • Balancing the mind, body and spirit by offering holistic spa services and activities
  • Designing spaces with intention for guests to do as much as they want, or as little as they want
  • Hosting retreats for communities to use our spaces as platforms for transformation
Keep A Breast Retreat at Playa Viva

Keep A Breast Retreat at Playa Viva

4. Education and Training

  • Leading and inspiring by example means walking the talk by raising awareness to staff and guests through action-based goals, learning materials and workshops. 
  • Implementing and sharing best practices with other aspiring companies in the travel industry

5. Social Impact

  • Strategies to engage with the local communities through education, health and economic development. 
  • Partnering with organizations to maximize our impact programs and cross-promote one another's endeavors
  • Voluntourism programs for travelers to engage deeper, share their skills, and make a difference

This is not a complete list and we are currently developing a concept document and framework for hotels on how to measure regenerative impact, environmentally and socially.

What else would you contribute? Please share your suggestions in the comments below and together, let's help hotels leverage tourism for greater impact.